Continue reading here:
Tercera Ronda de Internet Para Todos – Mission…

Post from: Soy Emprendedor

Tercera Ronda de Internet Para Todos – Mission…

Read more:
Eneagramatica – Eneagrama Laboral y Negocios: El…

Post from: Soy Emprendedor

Eneagramatica – Eneagrama Laboral y Negocios: El…

Read more:
Las nuevas reglas de persuasión | Negocios Santa…

Post from: Soy Emprendedor

Las nuevas reglas de persuasión | Negocios Santa…

Original post:
¿Necesita su Empresa una Página Web? -…

Post from: Soy Emprendedor

¿Necesita su Empresa una Página Web? -…

Originally posted here:
Steve Jobs presenta la Macintosh en 1984

Post from: Soy Emprendedor

Steve Jobs presenta la Macintosh en 1984

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

Post from: Soy Emprendedor

Search Engine Friendly Pages

Interactivity

Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

Post from: Soy Emprendedor

Pros and Cons of Flash-based Sites

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

Post from: Soy Emprendedor

5 Important Rules in Website Design

Here is the original post:
Por qué están los operadores invirtiendo en LTE…

Post from: Soy Emprendedor

Por qué están los operadores invirtiendo en LTE…

Camerpyme es una iniciativa de las Cámaras de Comercio para ponera disposición de las empresas un conjunto de servicios online que lesayuden a hacer más y mejores negocios.

Hoy organizaba la jornada ‘Planteamiento de la empresa tradicional en Internet’, en la Cámara de Comercio de Cantabria, en Santander, a la que asistieron unas 50 personas, dentro del marco del Programa Maspyme de la entidad cameral cántabra, dirigido a potenciar el uso de Internet entre las PYMES.
Suárez habló sobre las ‘Realidades del mercado de Internet en España’, caracterizado por un incremento en el número de usuarios del comercio electrónico, que el año pasado ascendió a 21 millones de personas en España y al 79% de los internautas, en una tendencia en aumento.

Defendió las ventajas de esta modalidad de comercio por su visibilidad, facilidades de promoción y la disminución de costes, motivo por el que el programa Maspyme ofrece a las empresas servicios de alojamiento, posicionamiento en Internet, soporte y marketing.

El experto en Internet recalcó que la elaboración de una página Web es un proceso “vivo” y “que no acaba”, y lo comparó con el escaparate tradicional de los comercios, por lo que recomendó actualización constante de los contenidos y sencillez en la presentación.

“La Web es la imagen que van a tener de nosotros, va a trasladar la imagen de la empresa”, sostuvo, así que instó a los asistentes a mostrar la dirección de sus Webs y blogs corporativos junto a los correos profesionales en las tarjetas de visita que entreguen a sus clientes.

Los participantes en la jornada recibirán un bono de 50 euros para el programa de anuncios publicitarios por Internet Adwords de Google, además de otro de 50 dólares de la red social Facebook.

En esta iniciativa también se abordan aspectos como ‘El marketing en buscadores: posicionamiento, campañas, inversión’; ‘Cómo dar de alta una campaña Adwords’; y ‘Las ventajas de internet: firma y factura electrónica, diferencia de certificado digital’.

Post from: Soy Emprendedor

Expertos en Internet recomiendan a las PYMES crear Webs, blogs y usar redes sociales